Thursday, November 12, 2015

[217] Learning what makes consumers tick on ‘MTSU On the Record'

MURFREESBORO — The mysteries of what makes a consumer embrace certain goods and reject others will be unraveled on the next “MTSU On the Record” radio program.

Host Gina Logue’s interview with Cheryl Ward, an associate professor of marketing, will air from 5:30-6 p.m. Monday, Nov. 16, and from 8-8:30 a.m. Sunday, Nov. 22, on WMOT-FM (89.5 and

In a paper Ward presented at the 2014 Society for Marketing Advances Convention in New Orleans, she tackled the subject of producing meaningful learning outcomes in consumer behavior classes such as the one she teaches.

“Teaching consumer behavior, which is really largely driven by psychology, (is) quite a bit more challenging than some of the other disciplines in trying to find outcomes that you can literally quantify, that you can measure, that you can exhibit,” said Ward.

The subject matter in consumer behavior classes encompasses a variety of areas, including behavioral learning theories, complaint behavior, social class systems and economic and social trends in a population, among others, Ward said.

To hear previous “MTSU On the Record” programs, go to and click the “more” link under “Audio Clips.”

For more information, contact Logue at 615-898-5081 or WMOT-FM at 615-898-2800.

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