Two-day online fundraising campaign exceeds
$250K goal
MURFREESBORO,
Tenn. — Middle Tennessee State University greatly exceeded its $250,000 goal
for its first ever “True Blue Give,” bringing in more than $330,000 that
culminated in a 48-hour online campaign across the Blue Raider community.
The Feb. 15-16 drew
donations from more than 600 friends of the university in its drive to support
academics, athletics and scholarships.
Donors could pledge any
amount, and matching contributions were secured for certain portions of the
campaign.
Raising scholarship
support is a key priority since 90 percent of MTSU students qualify for some
form of financial aid, noted Kristen Keene, associate director of annual
giving/special projects in MTSU’s Development Office.
“MTSU is truly
appreciative of the tremendous response to True Blue Give,” Keene said. “These
funds are critical in helping our university fulfill its educational mission
and the ripple effect will be felt for years to come.”
The True Blue Give
webpage allowed donors to target gifts to specific colleges, departments and
programs throughout the university. Video testimonials from various alumni,
including Tennessee Titans player and alumnus Kevin Byard, explained to donors
why their contributions were so important.
Support was given beyond
dollars, with some supporters pledging their time and other resources, such as
making themselves available to speak to classes or offering internships through
their company or business.
For more information
about True Blue Give, contact Keene at 615-898-2728 or email kristen.keene@mtsu.edu.
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