As the new general manager of MTSU’s WMTS-FM 88.3, Anthony
Williams plans to add visual components to drive innovation within the studio.
The MTSU senior audio production major in the Department of
Recording Industry plans on steering the student-run station toward a wider
platform that includes more than just audio content.
“We are looking to improve our social media presence and add
recap videos,” Williams said. "I've been on the management team long
enough and I see what works and what doesn't.”
As a sophomore, he was selected to be music director for
about a year then transitioned to a production director since that position is
geared toward his major.
Future interns and current show hosts of WMTS can expect
more of a hands-on experience that goes beyond pushing buttons and speaking
into a microphone.
"I want people who come here (WMTS) to take full
advantage of the opportunities they have," he said.
The Knoxville, Tennessee, native wants radio hosts and their
listeners to become more in tune with convergence between media outlets.
"It's not so much about just audio anymore, we have
started something visually where we bring in music artists into the studio,
they share an intimate performance and then our hosts interview them in
between," he said.
Housed within the Center for Innovation in Media inside the
Bragg Building, the station gives its audience a variety of music and
entertainment from country to pop, even featuring visiting music artists’ live
performances.
Posting on-camera interviews with guests posted on WMTS’s
webpage will allow viewers to match a name with a face, Williams said, adding
that creating such content will expand radio personalities’ multimedia skills
while broadening WMTS’ media platform.
And as new general manager, Williams plans to share
techniques he learned as WMTS's music director.
First-time radio personality Kiara Chambers has her own
show, "Good Life Obviously" or “G.L.O.,” on the station and is
excited about the coming changes.
"Because I am a new DJ I'm a little nervous," said
Chambers, also an MTSU senior. "Working with him and others is great and
they make my transition very easy and comfortable."
Williams is set to graduate in May and hopes that adding to his
multimedia skills will land him a job in working with live sound.
"My plans after college involve me freelancing in
Franklin and Nashville doing whatever live sound gigs I can get,” he said.
WMTS-FM is a part of the College of Media and
Entertainment’s Center for Innovation in Media, which also includes the
student-run digital newspaper Sidelines, television station MT10 and Match
Records.
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