MURFREESBORO, Tenn. — Thirteen of Middle
Tennessee State University’s marketing and communications efforts were recently
honored by the Council for the Advancement and Support of Education (CASE).
The university’s social media strategy and practices
received a Grand Award, the top-tier honor given by CASE’s District III in its
2016 competition, which reviewed work by public and private higher education
institutions in the southeastern U.S.
MTSU also received a Grand Award for a billboard
prepared for the James E. Walker Library as part of the ongoing “Take a Closer
Look” marketing campaign.
“We take great pride in telling the stories of
the university’s many good works and we are pleased MTSU was the institution
most recognized in Tennessee by CASE,” said Andrew Oppmann, vice president for
marketing and communications.
MTSU was awarded six Awards of Excellence for:
•
Media relations efforts on MTSU’s work in China;
•
Media relations efforts on an MTSU aerospace
student’s cross-country flight retracing a pioneer’s path;
•
A digital publication for the College of Media
and Entertainment;
•
A digital version of the MTSU Admissions
Viewbook;
•
A campus-scene book prepared as part of the
“Take a Closer Look” campaign;
•
And a campus tour video prepared for Admissions
And the university received five Special Merit
Awards for:
•
Design of a poster promoting MT Engage, a
program that encourages students to create an e-portfolio of their collegiate
work;
•
Design of a poster promoting Freedom Sings, a
project of the Newseum Institute’s First Amendment Center and the MTSU College
of Media and Entertainment to promote awareness of the First Amendment;
•
Digital advertising promoting MTSU Senior Day;
•
A book on MTSU’s Science Building;
•
And a multi-page publication for MTSU’s
Scholarship Guide.
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