MURFREESBORO — The
generation gap and the salary gap in public relations are the topics on the
next “MTSU On the Record” radio program.
Host Gina Logue’s interview with Cary Greenwood, an
assistant professor of journalism, will air from 9:30 to 10 p.m. Tuesday, April
4, and from 6 to 6:30 a.m. Sunday, April 9, on WMOT-FM Roots Radio 89.5 and
www.wmot.org.
Greenwood’s research, which was published in Communication
Research Reports in 2016, compares the differences between the way public
relations professionals making $100,000 or more annually in Fortune 1,000
companies view their relationships with their firms and the way millennials in
public relations feel.
The report surveys degrees of trust, control mutuality,
commitment and satisfaction among both groups by asking whether they agree or
disagree with statements such as “This organization believes my opinions are
legitimate” and “This organization can be relied upon to keep its promises.”
Greenwood refers to the more highly paid P.R. professionals’
corporate compensation as “golden handcuffs,” a way of describing bonuses or
privileges added to keep highly skilled personnel from obtaining employment
elsewhere.
“That term has been used both in business and in public
relations to mean the benefits that accrue to someone at the higher echelons of
primarily business,” said Greenwood. “In other words, the salaries, the other
compensation, perks they might achieve, the power.”
To hear previous “MTSU On the Record” programs, go to http://bit.ly/mtsu-otr.
For more information, contact Logue at 615-898-5081 or
WMOT-FM at 615-898-2800.
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