MURFREESBORO — An
MTSU student whose class project led to a brand new product and marketing
campaign will be the guest on the next “MTSU On the Record” radio program.
Host Gina Logue’s interview with Colton Anderson, co-creator
of “Snooze Snack,” will air from 9:30 to 10 p.m. Tuesday, June 20, and from 6
to 6:30 a.m. Sunday, June 25, on WMOT-FM Roots Radio 89.5 and www.wmot.org.
Anderson, a senior finance major from Centerville,
Tennessee, received an “A” for his marketing proposal for a granola bar with
sleep-inducing ingredients. He is seeking a patent from the U.S. Patent Office
and approval from the U.S. Food and Drug Administration for the item, which he
started to create about four years ago.
Troy Anderson, Colton’s father, gave him business advice,
and his friend, Nashville Omni Hotel Chef Travis Tanner, gave him culinary
advice.
The granola bar weighs only 25 grams, smaller than most
commercial granola bars, but Anderson said he believes this is the right size
for “Snooze Snack.”
“We made the snack more potent and smaller so that people
wouldn’t have to worry about the calorie intake before bed for people who are
diet-conscious,” Anderson said.
To hear previous “MTSU On the Record” programs, go to http://bit.ly/mtsu-otr.
For more information, contact Logue at 615-898-5081 or
WMOT-FM at 615-898-2800.
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