Editors: Please note that “Talor Burns” and “Kaela
Dalecke” in fourth graf are cq.
MURFREESBORO — A team of MTSU students will be in Washington, D.C., on
Wednesday, May 29, as finalists for the America’s Natural Gas Alliance
Scholastics Achievement Award in the ANGA Collegiate Energy Challenge.
Eighteen students in
a spring advertising and public relations campaigns course in the School of
Journalism, taught by Dr. Tricia Farwell, formed an ad agency called “Natural
Solutions” to create a special message to tout natural gas as a clean, domestic
energy source.
Their ad campaign,
“I am a natural,” was one of three announced May 16 as finalists from
university entries across the country. The other finalists are from Texas
A&M University and the University of Houston.
Five MTSU students
will represent “Natural Solutions” in Washington: Lauren Foley, Talor Burns,
Lauren Nelson, Kaela Dalecke and Brittany Moyers.
As part of the
competition, student teams had to research, create and implement an integrated
marketing campaign to educate the identified target market of the benefits of
natural gas. Student teams each received a $3,000 budget to implement their
campaigns.
The “I am a natural”
tagline turned up on campaign posters around campus, culminating in an outdoor
music event, the “Naturally Bright Music Festival,” that featured performers
from Match Records, MTSU’s Recording Industry Program student-run record label.
At the conclusion of
the campaign, students created a final campaign book that detailed their
research, events and outcomes. ANGA officials judged each team’s campaign book
before choosing the finalists.
“First place is
$5,000, second place is $3,000 and third place is $1,000,” said Dr. Dwight
Brooks, director of the MTSU School of Journalism, “so our students will be
winning some cash award in addition to the trip.”
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