MURFREESBORO — MTSU
students enrolled in Professor Clare Bratten’s Seminar in Media Issues class took
their skills from the classroom to the real world this spring by creating a
media campaign for the Tennessee Foreign Language Institute.
Their work came through Seminar in Media Issues: Project
Real, an Experiential Learning class for students to produce media that
benefits real clients in the Murfreesboro and Nashville area. Students learn
theories and strategies that can be applied to creating media for real clients.
With the direction of Bratten, an associate professor in electronic
media communication, the class worked in teams to produce and deliver media
campaigns. For the TFLI project, Bratten’s students met with the program
directors for the institute’s ESL to Go program to discuss what types of media
would be most beneficial to successfully reach its target audience of those
interested in English as a Second Language.
The students then created web content, shot video and wrote scripts
to present a comprehensive media campaign to institute.
“The goal is to ‘enchant’ our clients as well as the
intended audience,” Bratten told her students the first day of class.
With that goal in mind, the class began researching TFLI and
ESL to Go. The program has a simple mission: to offer English classes to those
who lack transportation. The students quickly drafted a proposal for the
campaign and patiently waited for feedback from the nonprofit.
The class produced media to appear on the program’s website,
which was also created by the class (visit www.esltogo.org).
Part of the process was meeting with and interviewing current students of the
ESL program in Nashville. The interviews will be used as video in the final
media campaign.
Meeting the ESL students proved rewarding and educational
for the students. Not only has the class gained great experience, they have
learned about new cultures and the struggles associated with learning a new
language in a foreign place.
Project Real is for advanced media students — specializing
in electronic media production, journalism, public relations. The Spring 2013
class had as its clients the Nashville Symphony, Journeys in Community of
Rutherford County and Tennessee Foreign Language Institute's ESL to Go program.
The Seminar in Media Issues class is comprised of students
from the College of Mass Communication. The broad list of skills they’ve
learned — from video editing and web design to interview and script writing — enable
the class to create a complete and professional media campaign.
About MTSU
Founded in 1911 as
one of three state normal schools for teacher training, MTSU is now the oldest
and largest public university in Middle Tennessee. With an enrollment of more
than 25,000 students, MTSU is the largest undergraduate university in
Tennessee.
MTSU remains
committed to providing individualized service in an exciting and nurturing
atmosphere where student success is the top priority. With a wide variety of
nationally recognized academic degree programs at the baccalaureate, master's
and doctoral levels, MTSU takes pride in educating the best and the brightest
students from Tennessee and around the world.
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