Latest snapshot looked at preferences
of state’s pro sports teams
MURFREESBORO,
Tenn. — A recent statewide survey of Tennessee consumers by MTSU’s Office of
Consumer Research shows that the Nashville Predators have made gains in fan
support after their run to the Stanley Cup Finals in June.
“While
football might still be king in the South, the recent Stanley Cup playoff run
by the Nashville Predators has helped them make significant gains in terms of
fan support,” noted Tim Graeff, director of the Office of Consumer Research in
MTSU’s Jones College of Business.
The
survey shows that the Tennessee Titans are the favorite professional sports team
across the state (27 percent), followed by the Predators (16 percent) and then
the NBA’s Memphis Grizzlies (12 percent).
However,
the Predators — who fell in six games to the defending champion Pittsburgh
Penguins — are now the favorite pro sports team among residents of Middle
Tennessee, with 33 percent of respondents favoring them versus 29 percent for
the Titans.
Yet
football remains by far the favorite professional sport to watch across the
state — 42 percent, followed by 13 percent for basketball.
As
expected, the Grizzlies dominate West Tennessee fan support, while the Titans
dominate East Tennessee. However, in these two regions there is still a greater
percentage of residents who report having no favorite team, the survey showed.
Conversely, in Middle Tennessee the percentage of Predators fans outnumbers
even those who have no favorite.
Part of
the quarterly Tennessee Consumer Outlook Index, the sports fan survey of 627
Tennessee consumers was conducted June 10-19 with a margin of error of 4
percentage points.
For more information,
contact Graeff at 615-898-5124 or Tim.Graeff@mtsu.edu.
Or visit www.mtsu.edu/consumer.
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