Friday, January 04, 2013

[223] MTSU survey: Midstate consumers worried about economic prospects

For release:  Dec. 7, 2012

News and Media Relations contact: Jimmy Hart, 615-898-5131 or
Editorial contact: Dr. Tim Graeff, 615-898-5124 or

MURFREESBORO — Following a yearlong period of steady increases in consumer confidence, Midstate consumers have suddenly changed their minds and have become much less optimistic about the future of the American economy.

That’s the outlook according to the Fall 2012 Consumer Outlook Index just released by the Office of Consumer Research at Middle Tennessee State University. The survey of 422 randomly selected adult residents of Davidson, Rutherford and Williamson counties was conducted on the evenings of Nov. 27 and Nov. 29.

The overall consumer outlook index dropped sharply to 106 from 178 in September. 

“Any momentum that was building to help bolster consumers’ outlook on the economy has seemingly halted,” states the report by Dr. Tim Graeff, director of MTSU’s Office of Consumer Research. “This change in outlook is fueled by growing concerns about the future economy.”

The future expectations index plunged to 55 from 112. Similarly, consumers have taken a less positive view toward making large purchases, with the purchasing situation index dropped to 73 from 92. 

Perceptions of the current economy are still negative, even though the current situation index gained modestly to -22 from -26.  In general, consumers continue to view the current economy negatively and have become increasing wary of the prospects for a quick turnaround in the economy, the report states

Other highlights from the report:


Increases in taxes can decrease the amount of money that consumers have for discretionary spending. The survey showed a sharp increase in the percent of consumers who expect their tax bill to rise in the next year.           

Stock Market

A rising U.S. stock market can give consumers a greater feeling of wealth as their investments and savings grow. The survey showed a marked increase in the percent of consumers who expect the stock market to decrease in value over the next year, coupled with a modest decrease in the percent who expect the stock market to rise in value over the next year. 

Consumer Saving

Almost half of consumers surveyed expect to increase their level of saving, whereas very few consumers expect to decrease their level of saving. 

Christmas and Holiday Spending

When asked about their expected Christmas and holiday spending, fewer consumers expect to increase their spending (compared to what they spent last year), whereas more consumers expect to spend about the same as last year. 


Note to media: Full report available in separate attachment

            MTSU is committed to developing a community devoted to learning, growth, and service. We hold these values dear, and there’s a simple phrase that conveys them:  “I am True Blue.” Learn more at For MTSU news anytime, visit

No comments: