MURFREESBORO — The
next “MTSU On the Record” radio program will focus on what millennials think
about money and how they intend to manage it.
Host Gina Logue’s interview with Don Roy, interim chair of
the MTSU Department of Marketing, and Tim Graeff, director of MTSU’s Office of
Consumer Research, will air from 5:30 to 6 p.m. Monday, Feb. 1, and from 8 to
8:30 a.m. Sunday, Feb. 7, on WMOT-FM (89.5 and www.wmot.org).
Roy and Graeff collaborated on the Millennial Money Mindset
Report for iQuantifi, a Franklin, Tennessee-based financial advice firm. The
nationwide online survey of 500 randomly selected Americans between the ages of
21 and 35 was conducted between Feb. 12 and 15, 2015.
Among its findings are that 72 percent of millennials said
they have financial goals, and the most frequently cited goal is “increase
overall level of savings.”
“They tend to want to save money more for what I would
consider short-term goals than long-term goals,” Graeff said. “More of them
said they wanted to save money for a vacation than said they wanted to save
money for retirement or even for buying a house.”
Only 29 percent said they have sought financial advice from
professional advisers, and 23 percent said they have used blogs or websites.
“Millennials also exhibit what I would call timeless
consumer behavior, and that is relying on good old word of mouth communication
with friends and family,” said Roy.
The access the entire report, go to http://iquantifi.com/2015-millennials-money-mindset-report/.
To hear previous “MTSU On the Record” programs, go to http://bit.ly/mtsu-otr.
For more information, contact Logue at 615-898-5081 or
WMOT-FM at 615-898-2800.
No comments:
Post a Comment