[226] Professor's Work Deemed One of '100 Best' Business Books

FOR RELEASE: Jan. 11, 2012
EDITORIAL CONTACT: Gina Logue, 615-898-5081

PROFESSOR’S WORK DEEMED ONE OF ‘100 BEST’ BUSINESS BOOKS
‘No Man’s Land’ by MTSU’s Doug Tatum Hailed as ‘Essential Reading’

MURFREESBORO—Doug Tatum, holder of the Wright Chair of Entrepreneurship at MTSU, is included in the recently updated edition of “The 100 Best Business Books of All Time.”

Written by Jack Covert and Todd Sattersten, the new November 2011 paperback edition is revised to include books written since its original 2006 publication. One of the additions is Tatum’s 2007 book “No Man’s Land: What to Do When Your Company is Too Big to Be Small but Too Small to Be Big.”

Covert’s review of “No Man’s Land” calls it “essential reading for any entrepreneur looking to grow their business or wondering if they even should. Tatum does believe that some businesses have to remain small to remain profitable, but for those that are suited for growth, he delineates four Ms needed to make it a successful venture: Market, Management, Model and Money.”

“100 Best” also highlights a quote from Tatum’s book and provides links to another review and one of Tatum’s speeches on YouTube.

Tatum, who is an associate professor in the MTSU Department of Business Communication and Entrepreneurship, was chairman and CEO of Tatum LLC for more than 30 years.

He grew the company to the largest executive-services consulting firm in the United States with more than 1,000 employees and professionals in 30 offices. He later served on the firm’s board and as chairman emeritus until the company merged with Spherion Corporation in early 2010.

In 2011, Tatum was tapped to head concentrated research for the Institute for Exceptional Growth Companies to investigate the performance of EGCs through economic cycles and how they contribute to job creation and economic prosperity.

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