Wednesday, July 27, 2011

[019] MTSU Alum On Fast Track To Sports Marketing Success

EDITORIAL CONTACT: Gina Logue, 615-898-5081

Tom Patterson Feels Need for Speed at Legendary NASCAR Racing Venue

MURFREESBORO—Talladega Superspeedway, one of the most recognizable tracks on the NASCAR Sprint Cup circuit, has hired Middle Tennessee State University alumnus Tom Patterson as its Director of Consumer Marketing.
In his new position, Patterson will be responsible for developing consumer marketing strategies and help the Vice President of Sales and Marketing with strategic business plans.
A 2001 graduate of MTSU and native of Ripley, Tenn., Patterson spent his final year of college reaping the benefits of the fledgling Sport Management program led by Dr. Colby Jubenville, a professor in the Department of Health and Human Performance.
“Dr. Jubenville has really been critical to the development of the program by building numerous relationships with professional sports leagues and teams across the country,” said Patterson. “I feel fortunate to have gone through the MTSU program and consider Dr. Jubenville a friend.”
Patterson’s career includes stints with the Nashville Predators of the National Hockey League, the Atlanta Braves of Major League Baseball and the Jacksonville Jaguars of the National Football League.
“Tom continues to advance confidently in the direction of his own dream in the sport industry, and that’s something we talk about with each student who enters the program,” said Jubenville.


ATTENTION, MEDIA: For a color jpeg of Tom Patterson, contact Gina Logue in the MTSU Office of News and Media Relations at 615-898-5081 or

Founded in 1911, Middle Tennessee State University is a Tennessee Board of Regents institution located in Murfreesboro and is the state’s largest public undergraduate institution. In September 2011, MTSU will celebrate its 100th year anniversary with special events and activities throughout the year—kicked off by a Blue-Tie Centennial Gala on Friday, Sept. 9.

For all the latest MTSU information, go to

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