[023]MTSU BRINGS DISNEY INSTITUTE’s CELEBRATED PROGRAM TO NASHVILLE BUSINESS COMMUNITY SEPT. 9

MTSU BRINGS DISNEY INSTITUTE’s CELEBRATED PROGRAM TO NASHVILLE BUSINESS COMMUNITY SEPT. 9

July 25, 2008
CONTACT: Tom Tozer, 615-898-2919
Dr. Jim Burton, 615-898-2764

MURFREESBORO—Celebrating more than 97 years of preparing students to become successful business leaders, Middle Tennessee State University and the Jennings A. Jones College of Business, are pleased to present Disney Institute’s professional development program, the “Disney Keys to Excellence,” to the greater Nashville community.
The event will be held Tuesday, Sept. 9, from 8 a.m. to 4:30 p.m., at the Sheraton Downtown Nashville, 623 Union Street. (Visit the Web site below for fees and registration details.)
This interactive workshop will enable area professionals to experience the “business behind the magic.” Walt Disney World® instructors will provide proven Disney success strategies in Leadership, Management, Customer Service and Customer Loyalty, which participants can adapt to their own organizations.
“From our perspective,” says Tom Tozer, director of MTSU News and Public Affairs, “the Disney Keys are entirely relevant to both the university community and the local Nashville business community. One of the biggest issues facing higher education today is the attraction and retention of students. The Disney Keys to Excellence program addresses critical concepts in customer loyalty and customer service, issues that are relevant in both business and higher education.”
This full-day program, of which MTSU is a silver sponsor, will showcase the Disney formula for successful leadership, management, customer service and loyalty practices over the past 75 years.
“Participants will discover Disney success stories and learn about management philosophies and behind-the-scenes operations that have made the Disney Parks and Resorts a benchmark for businesses around the world,” said George Aguel, senior vice president for Walt Disney Parks and Resorts. “What makes this learning experience so meaningful is that we don’t simply teach theory. We showcase philosophies and strategies that have made us a success and that can be adapted to other organizations.”
“We are delighted to serve as the Nashville area host for a program that is core to our mission,” said Dr. James Burton, dean of the Jones College of Business at MTSU. “MTSU is preparing young men and women to become ethical, entrepreneurial successes in the business world, and the Disney Keys program is clearly in sync with our educational philosophy.”
The “Disney Keys” program in Nashville will showcase four 90-minute sessions:

• Leadership, Disney Style – Discover how effective leadership has been the catalyst at Disney to drive employee/customer satisfaction and bottom-line results, from the company’s inception to today.

• Management, Disney Style – Examine the importance of integrating an organization’s corporate culture into selection, training, and care of employees.

• Service, Disney Style – Explore world-renowned Disney principles for service excellence.

• Loyalty, Disney Style – Learn key practices and principles in building and sustaining loyalty that have made Disney a trusted and revered brand around the world for more than 75 years.

For more information and to register for the program, visit http://www.keysnashville.com.
Receive a $50 discount by using the following promotional code: MTSUNWSE.

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MEDIA: Members of the media are welcomed to attend by presenting press credentials. Photography of any slides or presentation-specific material will be prohibited; otherwise, photography will be permitted. Organizers will help arrange on-site interviews with session presenters/facilitators. Contact Tom Tozer, 615-898-2919 (ttozer@mtsu.edu) well in advance to make arrangements.