362 MTSU BUSINESS PROFESSOR NAMED MASTER MARKETING TEACHER

April 27, 2007
CONTACT: Dr. Don Roy at 615-904-8564
Tom Tozer, 615-898-5131

MURFREESBORO—Dr. Don Roy, associate professor of marketing at Middle Tennessee State University recently received the Master Marketing Teacher award presented by the Marketing Management Association at the organization’s spring conference in Chicago. This was the association’s fifth annual Master Teacher Competition, sponsored by Hormel Foods.
Nominated by Dr. Jim Burton, dean of the Jones College of Business, Roy was required to submit materials that documented his teaching effectiveness. After being selected as a finalist, he made a formal presentation of an innovative teaching activity and was selected on the quality of that presentation and the uniqueness of the teaching activity.
“This is a very distinct honor,” Burton said. “Dr. Roy’s reputation as a teacher in the Jones College is outstanding, and that reputation was put to the ultimate test in this competition. His reputation as a great teacher is well earned and now has been nationally validated.” Roy follows Dr. Tim Graeff, professor of management and marketing, who previously received the honor, Burton added.
In a note to Roy, Dr. Kaylene Gebert, provost and executive vice president, stated that “MTSU values excellent teaching, and you have certainly exemplified this criteria.”
“Through experiential learning class projects, Dr. Roy is very effective in helping students relate marketing theory to real-world applications,” commented Dr. Jill Austin, management and marketing department chair. Austin has been immersed in the development of experiential learning courses at MTSU over the past three years—all as part of the university’s response to the SACS Quality Enhancement Plan mandate.
Roy thanked his peers for their support and his students for being so accepting of his experiential learning approach and related activities.
“I am also grateful for MMA’s promotion of teaching effectiveness as well as Hormel Foods’ support of marketing education,” Roy said. “The desire to provide students with meaningful and enjoyable learning experiences motivates me to strive to improve as a teacher.”
Roy came to MTSU in the year 2000. He earned his B.B.A. from Mississippi State University, his M.B.A. from Mississippi College and his Ph.D. at the University of Memphis.
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NOTE: For a headshot of Roy, please email Tom Tozer. Thank you