[466] MTSU Mass Communication Students Contribute To Marketing Award

May 19, 2011
Contact: Tom Tozer, 615-898-5131

MTSU MASS COMMUNICATION STUDENTS CONTRIBUTE TO MARKETING AWARD

MURFREESBORO—Students at Middle Tennessee State University developed a marketing video for the Nashville Health Care Council that has earned an Achievement in Marketing Award in the online-video category from the Nashville Chapter of the American Marketing Association.

The video, first presented at a 2010 council press conference, touted the significant economic impact of the health care industry in the Nashville Metropolitan Statistical Area, based on a study conducted by Dr. Murat Arik, associate director of MTSU’s Business and Economic Research Center. MTSU also is a member of the council.

MTSU graduate students Audrey Weddington and Amanda Farris conducted interviews with health care leaders, including Dr. Bill Frist, former U.S. Senate majority leader, and Nashville Mayor Karl Dean. Electronic Media Communication majors Lauren Levins and Hattice McCord edited the final version of the video. MTSU’s Department of Audio/Visual Services shot most of the footage and Drs. Clare Bratten and Robert Kalwinsky, EMC associate professors, served as producers for the project.

“We are very proud of the work by MTSU and thoroughly enjoyed the partnership,” noted Sophie Moore, director of communications for the Nashville Health Care Council.

Kalwinksy called the project “a great student experience.” Bratten noted that MTSU’s College of Mass Communication offers myriad hands-on learning opportunities for students, adding that her video-editing class recently created a public-service announcement for the Court Appointed Children’s Advocacy organization in Rutherford County.

“I am extremely proud of our faculty and students,” said Dr. Roy Moore, mass communication dean. “Partnerships are what it’s all about, and we intend to expand our reach into the greater community, which is right in step with MTSU’s mission. It’s really rewarding to see our students applying their knowledge and skills in such a significant way.”

To watch the award-winning video, go online to http://bit.ly/MTHealthCareVideo.

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Founded in 1911, Middle Tennessee State University is a Tennessee Board of Regents institution located in Murfreesboro and is the state’s largest public undergraduate institution. In September 2011, MTSU will celebrate its 100th year anniversary with special events and activities throughout the year—kicked off by a Blue-Tie Centennial Gala on Friday, Sept. 9.